About Me
I’m Raina Funk, a Brand & Marketing Manager and Brand Designer based near Edmonton, Alberta. I develop brands, programs and marketing strategies, bringing together creative direction, design, content and project management to move ideas from concept to execution.
At CreativeMITE, a marketing agency overseeing an interconnected portfolio of brands, I manage creative and marketing development across hospitality, tourism, arts, wellness and community initiatives.
My work includes INNhotels, LJL Galleries, Rocky Mountain Art Tour, 2G2B Healthy and Excella Equine Park & Estates.
Working closely with Lisa Levasseur, I develop each brand’s identity, messaging and marketing approach while establishing connections across the broader portfolio. My responsibilities span brand positioning, visual identity, website planning, copywriting, campaigns, editorial content, print materials, signage and digital displays. I set creative priorities, coordinate collaborators and oversee delivery to keep the work consistent and purposeful.
At LJL Galleries, I manage gallery operations and develop artist programs, communications and promotional strategies. I establish participation structures, direct artist features, and create opportunities to connect artists with audiences through the gallery, journal, social media and digital initiatives.
I am also developing Rocky Mountain Art Tour, with strategic direction and key decisions approved by Lisa Levasseur. This includes program structure, brand development, website architecture, Creative Corridor planning, artist recruitment, partnership coordination and marketing. The work brings artists, cultural destinations and curated local experiences together through a self-guided discovery platform across Alberta and British Columbia.
With a degree in Visual Communications and experience across automotive, real estate, hospitality and the creative industries, I bring a practical understanding of both design and business needs. My strength lies in seeing how the pieces connect, and developing the creative work, systems and processes that turn a vision into something people can experience.
With a degree in Visual Communications and experience across automotive, real estate, hospitality and the creative industries, I bring a practical understanding of both design and business needs. My strength lies in seeing how the pieces connect, and developing the creative work, systems and processes that turn a vision into something people can experience.
What I Do
Brand Strategy & Development
Develop brand positioning, audience direction, messaging and visual identities for new and evolving brands
Develop brand positioning, audience direction, messaging and visual identities for new and evolving brands
Creative Direction & Design
Establish the visual direction and create cohesive materials across campaigns, print, signage, merchandise, presentations and digital displays
Establish the visual direction and create cohesive materials across campaigns, print, signage, merchandise, presentations and digital displays
Website Strategy & Content
Plan website architecture, navigation and visitor journeys. Develop page content and work with developers to carry the brand through to the finished experience
Plan website architecture, navigation and visitor journeys. Develop page content and work with developers to carry the brand through to the finished experience
Marketing & Communications
Develop and manage social media strategies, email newsletters, editorial calendars, journal features and promotional campaigns across multiple brands
Develop and manage social media strategies, email newsletters, editorial calendars, journal features and promotional campaigns across multiple brands
Artist & Cultural Program Development
Create participation programs, recruitment materials, artist features and cultural tourism initiatives that connect artists, communities and visitors.
Create participation programs, recruitment materials, artist features and cultural tourism initiatives that connect artists, communities and visitors.
Brand & Project Management
Brand & Project Development
Oversee creative priorities, direct collaborators, and establish workflows that keep projects organized, consistent and moving from planning to delivery